Simon Goodwin

End-user
About
Simon Goodwin

Lead end user

During a disaster responsibility for animals lies with the owner. However, owners are often ill-prepared for themselves and their animals, which can lead to people risking their lives by failing to evacuate or evacuating too late, which endangers both human and animal lives. This recognition that animals need to be considered and integrated into emergency management and disaster preparedness, response, and recovery poses additional challenges for traditional responding. Extra preparation, knowledge and skills are required to ensure the safety of animals, their owners, and responders.

In this context, animal emergency management has emerged as a relatively new area, with a more complex and often less experienced set of stakeholders requiring integration and coordination.

This study, now in its utilisation phase, sought to address the lack of Australian research by identifying challenges for end-users and studying the disaster experiences of animal owners and responders. Subsequent publications have led to an extended knowledge base, and identification of best practice approaches.

Research team:

The increasing frequency and complexity of natural hazards poses a challenge for community resilience. Communication and education of risk mitigation strategies play an essential role in building and maintaining resilience through preparation and planning by residents.

This project, now in its utilisation phase, has combined expertise in communication, social and consumer psychology, and disaster and emergency management. It identified barriers and enablers in residents’ decision making, preparing, and planning by examining residents’ intended use of different types of triggers for action during hazards. This included when to start evacuating and what information source to use, with the aim of trying to understand why some residents form a better-quality household plan with safer intended triggers than other residents.

With the multitude of warnings issued when an emergency hits, how can emergency services ensure their critical safety advice is heard and acted upon, rather than dismissed as noise? This project is helping emergency services warn communities by actively testing the wording and structure of warning messages to better understand how messages are understood and translated into direct action. The team is supporting broader initiatives in the communications and warnings space, not just for individual organisations, but also at the national level by providing reviews and assisting with the development of evidence-based warning doctrine.

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