@article {BF-2386,
	title = {Risk communication and natural hazard mitigation: how trust influences its effectiveness},
	journal = {International Journal of Global Environmental Issues},
	volume = {8},
	year = {2008},
	month = {2008},
	pages = {2},
	abstract = {In areas prone to natural hazards, a key goal of risk management is
mitigating risk by encouraging people to adopt protective measures. Despite the
efforts of civic emergency management agencies, the goal of ensuring the
sustained adoption of these measures has proved elusive. This paper argues that
one contributing factor has been a failure to accommodate the relationship
among the complexity of hazards, peoples{\textquoteright} lack of experience of them and the
need to rely on others to acquire pertinent information within the risk
communication process. This paper discusses (a) how familiarity with a
hazard and the availability of information about it affects the relative influence
of trust on decisions to adopt protective measures and (b) how trust mediates
the relationship between structural characteristics (e.g. participation and
empowerment) of a community and natural hazard preparedness. The
implications of the findings for risk communication are discussed.},
	doi = {10.1504/IJGENVI.2008.017256},
	author = {Paton, Douglas}
}
