@conference {bnh-4789,
	title = {Real people, real stories- if it{\textquoteright}s flooded forget it},
	booktitle = {AFAC18},
	year = {2018},
	month = {09/2018},
	publisher = {Bushfire and Natural Hazards CRC},
	organization = {Bushfire and Natural Hazards CRC},
	address = {Perth},
	abstract = {<p>Between 2000 and 2015, 178 people died from floods in Australia.\&nbsp; Despite the strong messaging from emergency services, people continue to drive or walk through floodwater, putting their lives at risk. In response, the NSW State Emergency Service has developed a range of video stories depicting people{\textquoteright}s decision making processes and experiences entering floodwater and activated them as part of a comprehensive social media campaign - thereby incorporating a modern day approach to engage with the community about the dangers of entering floodwater.\&nbsp; The videos present the real people recounting their decision to drive through floodwater, the consequences of their actions and the take home message.\&nbsp; Evidence from commissioned research and research from the Bushfire and Natural Hazards Cooperative Research Centre determined the themes of these stories.\&nbsp; The stories include: Sonya, a mother that crossed a flooded river due to peer pressure from her passengers; Peter, a farmer who nearly drowned after entering floodwater to rescue cattle; Tom, a young man that entered floodwater to impress girls in the car and Jaime, a mother who turned around for fear of putting the lives of her children at risk. During the 6 week campaign, the content was seen over 800,000 times, and videos were viewed more than 400,000 times. The campaign reached over 150,000 individual young men in NSW, and over half a million more people outside of the target group.\&nbsp; Engagement with the campaign was also high, with 28,000 people liking, sharing, or commenting. In 2016 the project was awarded the Government section of the NSW Resilient Australia Awards.\&nbsp;</p>},
	author = {Samantha Karmel}
}
